Co-founder and co-director of Advanced Music, the company that organises the Sónar festival and the Sónar+D congress, and responsible for the areas of Communication, Marketing and Institutional Relations.

In 1994, together with his partners Enric Palau and Sergio Caballero, he created Sónar, the pioneering festival in format and content that today is an international benchmark in the fields of music and creativity and its links with cultural and technological innovation. Sónar+D is the international congress parallel to Sónar which, since 2013, explores how creativity modifies our present and imagines new futures. It brings together professionals from the world of the arts, research, innovation, science and industry.